Bereal vs. Snapchat Statistics – Which is Better? (2025)

Introduction

Bereal vs. Snapchat Statistics: As of 2025, Snapchat is way ahead of BeReal when it comes to user numbers and activity. Snapchat has over 900 million people using it every month, and 460 million use it daily—a growth of about 9% from last year. On the other hand, BeReal’s active users fell to 16 million in 2024.

After its early success, BeReal struggled to retain users and was acquired by Voodoo for approximately $540 million (€500 million) in mid-2024. Snapchat continues to grow thanks to new features, such as AI-powered lenses and Bit Moji updates, which help it remain popular worldwide. We will look closer at “Bereal vs. Snapchat Statistics – Which is Better?” in this article.

Editor’s Choice

• In 2025, Snapchat had over 900 million active users each month, while BeReal had only 16 million, showing a big difference in popularity.
• Approximately 460 million people use Snapchat daily, representing a 9% increase from the previous year.
• BeReal’s daily user count has dropped by more than 50% since 2023.
• On average, Snapchat users spend more than 30 minutes a day on the app.
• Most people open BeReal just once per day, which limits user interaction.
• Snapchat works in more than 190 countries, while BeReal is available in over 100 countries.
• Helplama reported, based on Bereal vs. Snapchat Statistics – Which is Better?”, that about 70% of Snapchat users are under the age of 35, compared to about 80% for BeReal.
• Snapchat’s Discover feature gets billions of views every month.
• As of 2025, over 10 million people have paid for Snapchat+.
• BeReal was sold to Voodoo in 2024 for about $540 million.
• Many BeReal users now post just 2–3 times a week instead of every day.
• Snapchat is expected to make more than $6 billion in revenue in 2025.
• BeReal doesn’t have ads yet, unlike Snapchat, which generates billions from ad sales.
• Around 88% of Snapchat users also use Instagram, helping boost visibility.
• Snapchat is still in the top 10 most downloaded apps, while BeReal has dropped in the rankings since 2023.

Bereal vs. Snapchat Users Statistics

Snapchat Users

• As of 2025, 453 million people use Snapchat every day around the world. (The Social Shepherd)
• Snapchat now has more than 900 million monthly active users globally, showing strong platform growth. (The Social Shepherd)
• Snapchat holds the #9 spot in global social media rankings based on user numbers, outperforming Pinterest and X (formerly Twitter).

(Reference: oberlo.com)

• Snapchat users share more than 5 billion snaps (photos and videos) every day, demonstrating its popularity in sharing everyday moments. (The Social Shepherd)
• Snapchat users spend around 30 minutes a day on the app, compared to the global average of 143 minutes spent on all social platforms combined.

(Reference: analyzify.com)

• In the chart above, we can see the number of Snapchat Users from 2022 to 2024.

• In the US, Snapchat scored 68 on the American Customer Satisfaction Index (ACSI).
• This rating is slightly lower than that of other platforms, such as Pinterest, YouTube, Wikipedia, TikTok, and Reddit, which all received slightly higher scores. (The Social Shepherd).

BeReal Users

(Reference: onlineoptimism.com)

• As of 2025, BeReal has about 40 million active users every month, with around 5 million of them in the US (Finance, Yahoo)
• The app has been downloaded over 115 million times since its launch in 2020.
• Most BeReal users (about 85%) are from Generation Z. In the US, half of the users open the app at least six days a week. (Finance. Yahoo)
• BeReal sees strong daily use, with nearly 2.93 million people using it every day. Its focus on real, unedited posts keeps many users interested and connected. (Tech Crush)

BeReal vs Snapchat Demographic Statistics

#1. Snapchat

• Snapchat is a popular worldwide platform, and understanding its user base helps you create more effective content and ads. (Social Flyny.com)
• Snapchat has 422 million users worldwide every day. (Social Flyny.com)
• The daily users increased from 414 million in late 2023 to 422 million in early 2024. The growth is steady and solid, not super-fast. (Social Flyny.com)
• Snapchat users are predicted to grow by 27% over the next 4 years. (Social Flyny.com)
• Data from Statista shows Snapchat will add about 165.7 million new users between 2024 and 2028, reaching over 779 million users by 2028. (Social Flyny.com)

(Reference: oberlo.com)

• People over 35 are less likely to use Snapchat. If your target audience is older, it might be better to allocate your ad budget elsewhere. (Oberlo)
• Snapchat has almost an equal split between male and female users. (Social Flyny.com)
• In April 2024, the population consisted of 49.1% females and 50.9% males. It’s unclear if non-binary users are included. (Oberlo)
• Since the gender balance is relatively close, ads can effectively reach all groups on Snapchat.
• Notta highlighted in its report, using “BeReal vs. Snapchat Statistics – Which is Better?” that 95% of Gen Z use pictures or videos when messaging friends. (Oberlo)
• Snapchat is a top platform for sharing visual content. Users share moments to feel connected. Using photos and videos in ads is crucial. A social media agency can help create ads that people will enjoy. (Social Flyny.com)
• India has the largest Snapchat user group. (Social Flyny.com)
• As of April 2024, India had 202.5 million Snapchat users, more than any other country. The US had over 106 million users, and Pakistan had 31.9 million. (Social Flyny.com)
• Snapchat is expected to have over 531 million users worldwide by 2025. (Social Flyny.com)

#2. BeReal

(Reference: coolest-gadgets.com)

• In the above pie chart, we can see the age group of users and their corresponding rates.

• BeReal has a large number of Gen Z users. (Helplama)

(Source: coolest-gadgets.com)

• In countries like Australia, Brazil, and France, over 80% of BeReal users with iPhones are between 16 and 24 years old.
• In France, Gen Z is 187% more likely to use BeReal compared to the average person.
• In the US, 55% of BeReal users are Millennials. In Germany, Millennials make up 56% of the platform’s users.

BeReal vs Snapchat Revenue Statistics

#1. Snapchat

• Snapchat is generating more revenue and attracting new users in 2024 and early 2025, primarily due to its advertising efforts and the introduction of Snapchat+. (Trefis)
• In 2024, Snapchat generated $5.36 billion, representing a 16.4% increase from $4.61 billion in 2023. (Macrotrends)
• For Q1 2025, Snapchat generated $1.36 billion, representing a 14% increase from Q1 2024. (Tube filter)
• Most of Snapchat’s money still comes from advertising. (Tube filter)

(Reference: oberlo.com)

• Snapchat’s ad revenue is expected to grow more slowly in 2025, with a projected increase of 12.4%, reaching around $6.87 billion.
• In both 2026 and 2027, the platform is expected to boost its ad earnings by about 10.2% each year.
• By the end of 2027, Snapchat’s annual ad revenue could hit $8.34 billion.
• Looking at the big picture from 2017 to 2027, Snapchat’s ad revenue is predicted to grow at an average yearly rate of 27.3%. This shows long-term steady growth, even if future increases may be more modest than in earlier years.
• In 2024, ad sales were estimated at $6.11 billion, up 14% from the year before.
• Experts predict ad revenue will grow to $6.87 billion in 2025 and hit around $8.34 billion by 2027. (Trefis)
• In Q1 2025, Snapchat cut its losses down to $140 million, which is 54% less than the $305 million loss in Q1 2024. (Electro IQ)
• Adjusted EBITDA (a measure of earnings) reached $108 million, which is 137% better than last year.
• Free cash flow rose to $114 million in Q1 2025, compared to just $38 million in Q1 2024. (Oberlo)
• Cropink cited BeReal vs. Snapchat Statistics – Which is Better? Shows that daily Active Users (DAUs) hit 460 million by Q1 2025, a 9% boost from the previous year.
• Monthly Active Users (MAUs) went over 900 million worldwide.
• Snapchat+ subscribers reached 15 million in Q1 2025, up from 14 million in the quarter before.

#2. BeReal

• In June 2024, BeReal was bought by French mobile app company Voodoo for about $540 million (around €500 million). At the time, BeReal was losing nearly $3 million per month and was experiencing a decline in its user base. (Business in Apps)
• Thanks to these changes, BeReal has started generating approximately $2 million per month on average. Within a few months, the app stopped losing money and began to break even. (Business in Apps)
• In 2024, Voodoo made around $675 million (€623 million) in total revenue, which was a 20% increase from 2023. (Sifted)
• Their earnings before interest, taxes, and other costs (EBITDA) hit $146 million, up 34% from the year before. (BeBeez)
• After adding new features like video sharing and chat, BeReal’s user numbers stopped falling. The app now has around 30 million active users each month. (TechCrunch)
• BeReal has started running ads in the US, where it has about 5 million active users. Gen Z comprises approximately 85% of the global user base. (Sifted)

BeReal vs Snapchat for Business and Advertising Statistics

#1. Snapchat

• Ninety-one per cent of US social media users have heard of Snapchat, making it one of the most well-known platforms in the country. (The Social Shepherd)
• Around the world, 87% of social media users are familiar with Snapchat, but only 25% use it, meaning there’s still a big opportunity for growth. (The Social Shepherd)
• People using Snapchat control about $4.4 trillion in worldwide spending power. (The Social Shepherd)

– USD1.9 trillion of that comes from North America.

– USD 1.05 trillion comes from Europe.

• Millennials and Gen Z users alone hold over $1 trillion in spending power, making them a key audience for businesses. (The Social Shepherd)
• Snapchat users open the app more than 30 times a day. Posting content regularly gives your brand more chances to be seen during these daily check-ins. (The Social Shepherd)
• The Social Shepherd reported, based on “BeReal vs Snapchat Statistics – Which is Better?”, that 39% of Snapchat users ask friends or family before making a purchase, indicating the significant influence the platform has on buying decisions. (The Social Shepherd)
• Snapchat users are 2x more likely to share their purchases with others compared to users on other apps, helping your product reach more people through word-of-mouth.
• In the UK, approximately 10% of people surveyed reported purchasing something through Snapchat in the past year. (The Social Shepherd)
• Over 300 million people use Snap Map every month, which is great for helping users find nearby businesses and events. (The Social Shepherd)
• Snapchat currently accounts for less than 2% of digital ad spending in the US, but since it reaches nearly 50% of US smartphone users, there is plenty of room to grow and earn more from ads. (The Social Shepherd)

#2. BeReal

• BeReal began testing ads in the US during the third quarter of 2024, collaborating with brands from the fashion, gaming, and beauty sectors. (BeBeez)
• Approximately 85% of BeReal’s users are from Gen Z, making it a strong platform for brands seeking to connect with younger audiences. (Sifted)
• After launching successful ad campaigns in Europe and Japan, more than 200 brands (including big names like Nike, Levi’s, and Amazon) started advertising on the app. (Sifted)
• BeReal now offers:

– In-feed ads that look like regular posts.

– Homepage takeover ads that show up when users open the app.

Conclusion

BeReal and Snapchat both attract Gen Z users, but they’re built for different reasons. BeReal has approximately 40 million monthly users, with 85% of them being Gen Z. Users open the app over 30 times a day. It started showing ads recently and now makes around $2 million a month. Meanwhile, Snapchat has over 800 million users each month and reaches almost 50% of smartphone users in the US.

Its users have a total spending power of $4.4 trillion. While Snapchat is better suited for large ad campaigns, BeReal is growing rapidly and works well for brands that want to appear genuine and personal. We have provided a clear overview of the statistics comparing “Bereal and Snapchat Statistics – Which is Better?”